Case study: Champion Group BD - First Page Google Rankings
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Case study- Champion Group BD

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Case Study — How Jarin Tech Helped Champion Group BD Achieve First Page Google Rankings

SEO campaign delivering first page Google rankings, higher organic traffic, and stronger buyer engagement.

Client Overview

Champion Group BD is a well established ISO certified bedding and polyurethane products manufacturer in Bangladesh, offering high quality mattresses, foam products, pillows, comforters, and related bedding solutions. The company has been operating since 2012 with a nationwide distribution network and products trusted by homes and businesses across Bangladesh.

Business Profile

  • Industry — Bedding, Foam & Mattress Manufacturing
  • Location — Dhaka (Head Office), Bangladesh
  • Products — Mattresses; Foam Rolls; Pillows; Comforters; Foam Chemicals; Cushion & Upholstery Products
  • Online Presence — championgroupbd.com
  • Objective — Improve organic search visibility and secure first page rankings on Google for key industry and product terms

Challenges Faced Before SEO Engagement

Champion Group BD’s website provided comprehensive product information, but key issues included:

  • 🔹 Limited Visibility in Organic Search
    Although Champion Group was a trusted brand locally, their website lacked significant visibility in Google search for high-value, product-related keywords such as:
    • “best mattress in Bangladesh”
    • “foam mattress Dhaka”
    • “mattress manufacturer Bangladesh”
  • 🔹 Competition from Local & National Brands
    Several competitors targeted these same terms, often with stronger SEO foundations and backlinks.
  • 🔹 Under Optimized Site Structure
    Website pages were not fully optimized with relevant keyword signals (page titles, meta descriptions, headers and internal linking).

Jarin Tech SEO Strategy

To address these challenges and earn first page rankings, Jarin Tech implemented a strategic, multi phase SEO campaign:

  1. Comprehensive SEO Audit

    Jarin Tech conducted a full technical and content audit to identify crawlability issues, missing keyword optimization, and content gaps compared to competitors.

  2. Keyword Optimization & Research

    Based on search intent and commercial relevance, Jarin Tech targeted high-value keywords such as:

    “mattress company Bangladesh”; “foam mattress Dhaka”; “premium bedding solutions Bangladesh”

    Each product page and category was optimized with primary and related keyword phrases for maximum relevance.

  3. On Page SEO Improvements
    • Title Tags & Meta Descriptions updated for relevance and CTR optimization
    • H1/H2 Headers aligned with targeted SEO terms
    • URL Structures standardized and optimized for search
    • Internal Linking improved to distribute authority across key pages
  4. Content Enhancement

    New SEO friendly content was added, focusing on product benefits and features, informational blogs about foam and mattress selection, and user-focused buying guides to increase relevance for informational and transactional queries.

  5. Local SEO & Google Business Optimization

    Optimized local presence including relevant local keywords, accurate NAP listings, and map and review engagement signals to improve visibility for location-based searches such as “mattress store Dhaka”.

  6. Backlink Acquisition

    Quality backlinks were earned through industry directories, local business listings, and partnerships and outreach to strengthen domain authority.

Results Achieved

  • 🚀 First Page Google Rankings
    Champion Group now ranks on the first page of Google for key terms including:
    • “best mattress in Bangladesh”
    • “foam mattress Dhaka”
    • “premium bedding solutions”
    • “mattress company Bangladesh”
  • 📈 Improved Organic Traffic
    The SEO campaign led to a measurable increase in website visits from organic search, growth in page impressions and click throughs, and broader visibility across product category search results.
  • 🛍️ Higher Conversions & Buyer Engagement
    Because the improved rankings were for high intent commercial keywords, Champion Group saw more qualified inbound queries, increased product page views, and growth in online and offline lead generation.

What This Means for Champion Group BD

  • Established Presence — Champion Group BD is now a top ranked web presence for bedding and foam products in Bangladesh.
  • Increased Brand Visibility — Greater authority in competitive search environments.
  • Strengthened Customer Trust — Search engine rankings act as trust signals for customers.
  • More Organic Leads — Improved capture of organic leads and product inquiries.

Why This Strategy Worked

  • 📌 Targeted Keyword Research — Aligned web content with user search intent.
  • 📌 Technical Optimization — Ensured Google could crawl and understand key pages.
  • 📌 Content Enhancement — Created content that addressed user needs and SEO signals.
  • 📌 Authority Building — Backlinks and local signals strengthened domain authority.

Conclusion

With strategic SEO implementation by Jarin Tech, Champion Group BD transitioned from limited online visibility to first page search rankings for valuable shop and product terms in Bangladesh. This elevated their digital presence, increased organic traffic and customer engagement, and strengthened their competitive positioning online.