Beginner’s Guide to Google Ads in Bangladesh by Jarin Tech

Digital advertising in Bangladesh is growing faster than ever, with businesses of all sizes turning to Google Ads to generate leads and sales. Whether you run a small shop in Dhaka or manage an e-commerce platform nationwide, this beginner’s guide to Google Ads in Bangladesh will show you how to get started, optimize your campaigns, and maximize ROI.

What is Google Ads and Why Use It?

• Google Ads is a pay-per-click (PPC) platform where businesses pay only when users click.
• Ads can appear on Search, YouTube, and the Display Network.
• In Bangladesh, it’s one of the fastest ways to reach customers searching for your product or service.

📊 Example: A Dhaka-based tutoring service gained 200+ leads in 2 months using search ads.

Setting Up Google Ads in Bangladesh

• Step 1: Create a Google account.
• Step 2: Define your campaign type (Search, Display, YouTube).
• Step 3: Set daily budget & bid strategy.
• Step 4: Research keywords with tools like Google Keyword Planner.
• Step 5: Write compelling ad copy.

👉 Internal link: Check Jarin Tech’s PPC Services

Smart Keyword Targeting

• Use Bangladeshi-specific keywords like “buy saree online BD” or “best IT service in Dhaka.”
• Mix broad match, phrase match, and exact match.
• Add negative keywords to cut waste.

Best Practices for Ads Success

• Use ad extensions (call, location, site link).
• Optimize landing pages for mobile.
• Track conversions using Google Analytics.
• Start small, test, then scale campaigns.

Google Ads Keyword Planner

Common Mistakes to Avoid

• Targeting too broad audiences.
• Ignoring mobile optimization.
• Not tracking conversions.
• Writing weak ad copy without CTAs.

💡 Quick PPC Tip: Use Negative Keywords to Save Money!

Running Ads? Always add negative keywords (like “free” or “jobs”) to avoid wasting your budget on irrelevant clicks.
👉 Want to learn more? Read our Beginner’s Guide here: Top SEO Strategies for Bangladeshi Businesses in 2025

Conclusion

Google Ads can be a game-changer for businesses in Bangladesh when used strategically. This beginner’s guide to Ads in Bangladesh gives you the foundation—now it’s time to test, optimize, and grow.

👉 Want expert help with PPC? Contact Jarin Tech today for a free consultation.