Marketing in Bangladesh — 7 Digital Trends You Must Follow in 2025
Marketing in Bangladesh has transformed rapidly in the past decade. While traditional channels like TV, radio, and billboards still play a role, digital platforms are now at the core of how brands communicate and convert.
In this post, we explore the evolution of marketing in Bangladesh, compare traditional and digital methods, and highlight actionable strategies for businesses looking to grow in 2025 and beyond.
Whether you’re a startup in Dhaka or a retail business in Rajshahi, understanding the full marketing landscape is key to success.
Section 1: The Landscape of Marketing in Bangladesh
Marketing in Bangladesh has long been driven by local media—TV channels, print ads in newspapers like Prothom Alo, and roadside billboards in high-traffic areas.
However, since 2015, there’s been a visible shift toward digital. Smartphones, social media usage, and eCommerce have changed how businesses reach consumers.
Key stats:
68+ million internet users in Bangladesh
Facebook is used by over 45 million people
Mobile marketing outpaces desktop reach by 3:1
Section 2: Traditional Marketing in Bangladesh — Still Relevant?
Offline channels still matter, especially in rural and older demographics.
Key Traditional Channels:
TV ads (especially during cricket events and festivals)
FM Radio (popular in urban centers)
Print ads (local newspapers and magazines)
Billboards and transit ads
Flyers and trade shows
These methods are best for:
Brand awareness
Product launches
Rural or less digitally connected markets
However, costs can be high and ROI harder to measure.
Section 3: The Rise of Digital Marketing in Bangladesh
Digital marketing now accounts for a significant portion of ad spend in urban Bangladesh.
Popular platforms include:
Facebook & Instagram (for B2C awareness and lead generation)
Google Search & Display Ads (for intent-based targeting)
YouTube (for mass awareness)
Email and WhatsApp marketing (for direct follow-ups)
Digital allows:
Measurable results
Local + global targeting
Cost-effective campaigns
For small and medium businesses, digital is often the first and most effective marketing channel.
Section 4: Top Marketing Strategies for Bangladeshi Businesses in 2025
1. Local SEO & Google Business Profile
Get found by people searching locally. It’s essential for clinics, restaurants, service providers.
2. Social Media Advertising
Still the #1 paid marketing method in BD. Best for awareness, offers, and lead generation.
3. Influencer Marketing
Growing fast, especially with TikTok and YouTube creators.
4. Bengali + English Content Mix
Dual-language websites and campaigns convert better.
5. AI-Powered Marketing Tools
Use tools like ChatGPT, Meta AI, and automated CRMs to streamline efforts.
Section 5: Marketing Challenges in Bangladesh
Price sensitivity of the consumer market
Limited digital literacy outside metro areas
Unregulated competition in some digital services
Fast-changing platforms (especially Meta ad policies)
Overcoming these requires strategic thinking, local knowledge, and adaptive execution.
Section 6: Why Work with a Marketing Agency in Bangladesh?
Partnering with a professional agency like Jarin Tech ensures:
Custom strategies for your audience
Digital + traditional channel mix
Conversion-focused design and targeting
Transparent reporting and measurable ROI
Jarin Tech has supported over 100 Bangladeshi businesses—from real estate to ecommerce—with marketing that works.
Frequently Asked Questions (FAQ)
What is the best way to market a business in Bangladesh?
Start with local SEO, Facebook Ads, and Bengali content. For B2B, Google Ads and website optimization are key.
Is traditional marketing still effective in Bangladesh?
Yes, especially in non-urban markets. A combined digital and offline approach works best.
How much should I budget for marketing in Bangladesh?
Small businesses typically spend between ৳10,000–৳60,000/month depending on scope, goals, and channel mix.
Conclusion
Marketing in Bangladesh is dynamic, diverse, and full of opportunity. Businesses that embrace both modern digital strategies and culturally relevant traditional methods will see long-term growth.
Whether you’re starting out or scaling up, investing in smart marketing today means building a strong brand tomorrow.
👉 Contact Us Today for a free strategy session. Let’s make your 2025 the best year for your brand! You can get us on Facebook @Jarintechbd
